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App Store rejections happen to everyone. Here are the most common reasons we see and exactly how we handle them before resubmission.
Most common rejection reasons
- Guideline 2.1 — App Completeness: Crashes or placeholder content. Always test on a real device before submitting.
- Guideline 4.0 — Design: UI that doesn't match Apple's HIG. Use standard components where Apple expects them.
- Guideline 5.1.1 — Data Collection: Missing or inadequate privacy policy. Every app that collects any data needs one.
- Guideline 3.1.1 — In-App Purchase: Trying to take payment outside of Apple's system. This one has no workaround.
Our resubmission checklist
- Read the rejection reason carefully — Apple usually tells you exactly what's wrong
- Reproduce the issue on the same device/OS version as the reviewer
- Fix the specific issue — don't make unrelated changes that might cause new rejections
- Write a clear resolution note in App Store Connect explaining what you changed
- If you disagree, use the appeal process — it works more often than people think
The review team is human. A polite, clear message in the resolution note goes further than a technical argument.
// About the Author
Written by the founder of CodeHonors — a mobile developer with 8+ years building Android, iOS and Flutter apps. If you found this useful, reach out.